Many individuals are interested in getting into Real Estate investing today. Aside from the fact that it provides a venue for good income, it also offers a string of other benefits that no other job can offer you. However, success in Real Estate does not come as an easy task. It is not enough that you master the skill of finding the right property. It is not even about learning the most efficient rehabbing techniques. On top of all the technical skills a Burbank Realtor should have, he should also be a powerful seller.
Selling can be a huge challenge for investors especially to those who are just starting in the business. This skill can make or break your investments. If you push the right buttons, you can earn huge income but if you do not, you can lose all your hard-earned money to nothing. The art of selling can be mastered along the way. Even the most successful Burbank Realtor started out with very minimal knowledge about selling but they managed to hone and apply cutting-edge strategies along the way that turned them into the powerful sellers that have become today.
I would like to share with you a very insightful conversation that I had with 3 Burbank Realtors at a local Starbucks. They have different backgrounds, different ages, and handle different niches in the industry. The one thing in common among them is their fat bank accounts that they were able to grew through Real Estate investing. They share with us some of their tried-and-tested techniques in selling properties.
The first Burbank Realtor that I would like you all to meet is Mike. Mike is a 31-year-old Broker. He started as a rehabbing houses in 2005. He rehabs single-family homes. He thinks that the most important skill that a Burbank Realtor should have is his selling power.
“What do you think makes you a good seller?” I ask.
“I have been selling houses for many years now, but that does not really tell you anything. I worked with an agent who had been in business for 30 years. But she was terrible, her experience was a handicap. Many beginners ask me the same question and my answer always makes them laugh. Selling is a skill of a witty man. Most of the time, you'll get asked questions with unknown answers. Most of the time, you'll sell houses you know you won't buy yourself. Selling is not about what you sell, it's how you sell. I guess I just know how to talk,” Mike laughs.
Mike is a naturally funny guy. More than just his powerful words, his humor plays a big role in his selling tactics.
The second guy Burbank Realtor is Gary. Gary is a Chinese immigrant who came to the U.S. In 1990. He worked for a Real Estate company in China. When he first came to Burbank, he and his wife tried to sell fruits but the business didn't turn out well. In 1994, he decided to give Real Estate investing a try.
“What makes you a good seller?” I ask him the same question.
“It is very important that you know the market. I always find time to research in order to be updated with the trends. I think I am a good seller because I study. I study the market and the buyer. Selling is not only about learning how to say the right words, it's also tying up the seller with the right property,” Gary answers.
The third Burbank Realtor is Alex. Alex is the youngest of the three. He is only 25 and he started investing properties right after graduation. When I ask him about his secrets to powerful selling, he gives me a fearless answer, “ To be able to sell, you need to believe in what you are selling. It's a long process. It starts with taking a big risk. I was 24 when I started in this business. I know that I have a long way to go but selling does not always seem as hard as what most people may think. If you want to sell a property, you never say die. Buyers will always reject you for better sellers but you have to keep believing that there's a buyer right for you and the property that you sell.”
Each Burbank Realtor came from a different point of view but all of them are headed towards one direction – to sell and to make money.
If you could give one specific selling tip to every aspiring Burbank Realtor, what would it be? Here are their insights.
Mike: Do not over fix. When I was new, I always had this tendency to over fix the houses. I thought that when a house looks grand, many would want to buy it. I would insist on repainting the gates even if there was not a big need to do so. I would demand a re-do on the landscape to make the garden more fit to the entire theme of the home. Instead if attracting buyers, I ended up shooing them away. Then I realized, maybe my properties become too intimidating to my potential clients. At first look, they feel that the house is way too expensive and will not fit their budget.
Gary: In order for you to sell, you need to know your customer. When I started my profession as Burbank Realtor, I always make it a point to have a little “bonding” with the family. I do this because I want to give them the best property that will fit their needs and of course, budget. I find out about their history, their work, what they love doing on weekends, their preferences, etc. Remember every single detail. If they tell you that they love to bond over barbecue on weekend, then I need to find them a house with a backyard or a garden where they could hold their barbecue.
Alex: First impressions last so always create stunning curb appeal. Mowing the lawn, picking up the grass, trimming the bushes – these work wonders! Is the mailbox in good condition? Is the pool properly cleaned? Are the locks in the main door or the gate working? The exterior of the house should be inviting. Otherwise, nobody would want to check out what's inside if the property does not look appealing from the outside.
Each Burbank Realtor I interviewed may vary in background or age but they all impress us with their selling power. The selling tips that Mike, Gary, and Alex gave us have been tried-and-tested tricks. Feel free to use these tactics when selling a property.
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