Image via WikipediaNo matter what types of Burbank Homes you are selling, you can end up spending quite a bit of time and energy in recruiting new clients. In some cases, you can often end up spending more money than you had planned in recruiting new clients, especially in the luxury Burbank Real Estate market. As a Burbank Realtor, you can end up driving clients from one end of Los Angles to the other showing them any and all houses that are of interest to them. You also spend countless hours looking through the MLS listings, calling other Burbank Realtors, and hitting the streets trying to find new houses to show them that will be of interest to them.Spending all of the time and effort on generating new clients can be exhausting, and seem like an endless battle because once they buy a Burbank Property from you, chances are they won’t need your services again. However, if you can thoroughly impress your clients you can keep them talking about you for years to come. The more they talk about you to other people the better your chances are of generating business from their referrals, which can even turn into a steady flow of business. The only way to ensure that this happens is to give your clients the best that you have, you need to do everything to make sure that they have a superior experience.
The only way to ensure that your clients receive a superior experience is to have a plan in place to wow them from the start. However, impressing them from the start is only the first half of the battle; you must also have a plan in place that covers the entire transaction and the staying in contact part. If you don’t stay in contact with your previous clients how are you supposed to stay on their mind. Many Burbank Realtors forget about tending to the previous clients instead all they do is work on gathering new clients, but to become a market leader you need to work on existing relationships while starting new ones.
When working with clients there are five things that a client wants when it comes to having a relationship with you. If you meet or even exceed these expectations you are well on your way to developing a great relationship with your previous clients and you can use these same guidelines when developing new relationships. Here is a list of the top five things that clients want from you as their Realtor:
· They want to feel like you understand them, which is easy to do if you ask them why they are looking for a home or why they are selling their home.
· They want you to make them feel optimistic, which can easily be done by remaining positive even if the process is taking longer than expected.
· All clients want to feel like they are accepted. Don’t treat your clients any differently than you would treat a friend of yours and never discourage them in a negative way.
· Everybody wants to be remembered, so take a few minutes out of your day to call him or her with a status report or just to tell him or her you haven’t forgotten about him or her.
· Clients also want to feel like you care about them, which can be shown through follow up phone calls. Showing that you care about your clients can be as easy as standing by your word.
Doing all of this may sound easy, but it is surprising how many people don’t maintain those relationships after the deal has closed. Keeping in touch with your clients after the deal has closed is a great way to stand out from other Burbank Realtors, which can give you that edge you need to make it as a Burbank Real Estate agent. However, coming up with a plan to make yourself stand out can be harder for some than others.
The best way to develop a plan to stand out from other Realtors when keeping in contact with your past clients is to answer a series of questions. Here is a look at the questions that you will want to ask yourself when developing your plan:
· Did I ask for permission to stay in touch with the client? Asking permission is important so that they won’t feel like you are sending them a ton of junk mail.
· How often should I send them a letter or even an email after the sale has closed?
· What are the best methods to use for staying in touch with my clients? Remember this can be different for each client.
· What can I do to show them that I still care about them?
· What things can I still do to help them out after I have closed the sale?
Image by Charlie Brewer via Flickr
Image by Charlie Brewer via FlickrWhen answering these questions you want to be honest with yourself and come up with your own answers because using somebody else’s answers will make you seem like every other Burbank Realtor out there.
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